• Nadia Bakkour

Technology Utilization - KOL Engagement

Updated: May 18

In partnership with the MSL Society, Symmetryk conducted a survey to evaluate the role of technology in improving MSL/HCP meeting productivity. Here are the 5 major findings:

• 50% of MSLs find it difficult to quickly find and share approved materials with KOLs.

• Only half of MSLs are confident they are using the most updated / approved materials.

• MSLs receive materials through a variety of channels (including: e-mail, Google Drive, Sharepoint, Box, CRM, Veeva Vault etc).

• MSL content managers are challenged to control and safeguard regulated content.

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