Align Sales & Marketing
It takes our agency 2 months to turn around a simple e-detail aid, and it costs us $40,000. And we pay for any change after that. That doesn't really fit into our budget.
We'd like to allow some customisation of the sales call based on clearly defined customer behaviour, but we don't want a free for all.
You also get more. From e-mailing approved slides directly from Dialog, to marking required slides, to printing out your detail aid for regulatory validation, Dialog is everything you want from e-detailing minus the hassle and the cost.
Closed Loop Marketing over-promised and under-delivered. It's expensive, the reps don't like it, and we collect lots of data that we never look at.
It's not just about tracking the use of a detail aid. It's about feeding insights from all the rep's activities to our marketing campaigns, in order to improve our communication and messaging.
Multi-channel Marketing Manager
Closed Loop Marketing without the hype (or the cost)
Collect & Share Insights
Feedback with a Purpose.
Most organisations collect too much data, and never look at it. We believe that when it comes to tracking, less is more. Define your KPIs, and put your efforts in collecting the right information that allows you to measure your progress against those KPIs and changing course accordingly.